An advertising agency has hit upon a unique way of catching the attention of people living in ad-saturated Tokyo - use women's thighs as a living billboard.
Consumers in the Japanese megalopolis are notoriously hard to reach because of the sheer abundance of billboards, neon signs and huge TV screens pumping out commercials, so the WIT agency decided to put ads on a place men are happy to pay attention to.
'It's an absolutely perfect place to put an advertisement as it's what guys are eager to look at and girls are OK to expose,' said Hidenori Atsumi, the CEO of WIT.
Quite innovative! Isn't it?
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